Monday, March 25, 2013

How Social Media Can Improve Your Medical Practice

American Medical News (Amednews.com) published an article on "4 Ways Social Media Can Improve Your Medical Practice"

  1. Discover Needed Services
    • Gain insight on what patients will do to improve their health
    • What obstacles stand in their way to improve their health
    • Find out what services interest people
  2. Improve Customer Service
    • Pay attention to complaints
    • Respond to complaints with a public apology & offer to correct the situation 
  3. Gather Feedback on Medications
    • Monitor buzz on social media sites such as Twitter to see if people are talking about a certain medication
    • They can monitor if the treatment works or doesn't work by the social media buzz that it produces.
  4. Compare and Improve Quality
    • Look at your competitor's social media sites and see what they are doing
    • Learn from your competitor's mistakes as to not do that yourself
    • Patient privacy is a concern

To read the full article, please click the following link: "4 Ways Social Media Can Improve Your Medical Practice" from American Medical News

For additional billing and coding resources, please click the following link: Medical Reimbursement, Inc. Resources Page

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