Monday, October 8, 2012

Increase in Health Care Advertisement Spending

According to the article in The New York Times, Health Care Ad Spending Rises, there has been a significant increase in the amount of spending hospitals are using towards advertising.
  • For example, in the first six months of 2011, health care spending rose 20.4% (or to $717.2 million, from $595.5 million) from the same time period in 2010
  • Popular Ad Topics:
    • Patient Success Stories
    • Catchy Headlines
    • Patient Testimonials
    • Accessibility of the Hospital
  • Ads also may focus on the benefit of the hospital (we help you live longer) vs. the features that they have (great technology, world class physicians) according to Paul Amelchenko, the creative director at BFW Advertising.
To view the article, please click the following link: Health Care Ad Spending Rises

For additional billing and coding resources, please click the following link: Medical Reimbursement, Inc. Resources

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